Scotwork in France – Negotiating Partners
(Negotiation Courses)
Analyzing & Benchmarking
Defining & implementing the digital marketing strategy
Optimizing the existant website on Umbraco in agreement with the HQ in Glasgow
Integrating an Umbraco blog and importing the old posts written with Typepad
Setting up a social media strategy (LinkedIn, Facebook)
Establishing a customer journey (Attract, Convert, Conclude, Delight)
Qualifying the customer base
Creating newsletters & automatic campaigns with Mailchimp
Providing training & promotional materials
Web marketing trainings
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